What The Duck: Review
There are few things on internet that have become household names – and yet Aaron Johnson’s web comic What the Duck has tackled the photographic world. The name has been made ubiquitous. Photographers, artists and anyone who reads it instantly falls in love with W.T. Duck, the sarcastic, rude and arrogantly lovable duck that features so prominently as the main character in the series. What the Duck’s popularity has only been reflected by the immense number of fans who purchase merchandise and read the comic daily.
Things started in 2006, when WTD originated as a ‘blog filler’ for the vacationing Carol Kroll and has since continued at the demand of tens of people. As Johnson comments, “The strip started in July of 2006, on a whim. It was meant to be an inside joke that was to run only 5 days. The idea was to create the most niche, dry comic strip imaginable and three people would read it. I misjudged.”
To say that What the Duck relies heavily on camera jargon is an understatement. In fact, the comic thrives off geekiness, using this as the base for most of its comics. Yet this does not mean that the jokes are singularly limited to photographers. Instead, it applies to a wide range of professions, and deal with many of the conflicts and problems many face in the workplace. In Johnson’s own words, “…many of these issues cross over to other careers and professions.”
After over some eight hundred and fifty strips, one would expect WTD to have repeated some of its jokes: indeed, there are common traits within several of the strips. However, the comic still vibrant with the satirical and dry voices of the characters. Many of the comments made in the strips are complete reflections of what many photographers feel and think: the stress of working as a photographer, the occasional beginner who immediately wants to earn money from photography, the hassling of clients and the let-downs in technology – WTD has it all.
The style of the strips are undoubtedly minimalistic, and this is what makes What the Duck so appealing: it doesn’t rely on fancy artwork to provide the jokes. Instead, it is effectively conveyed through the simplicity of it all. Although the characters are somewhat basic in look, Aaron Johnson has injected life into them, and one can easily understand the little changes in the details, used in expressing the humour that WTD is so famous for. He is to be praised for his work in this field and in succinctly delivering the punch-lines in the way that WTD does. It’s little wonder that WTD has expanded from a small comic series on a blog, to being published internationally in magazines and newspapers, being read by many thousands each day.
The best thing about What the Duck is that Johnson embraced the photography community worldwide with his cartoons. He doesn’t name his strips; instead, he leaves it up to anyone at all the comment on the page and gives it a name. Then, these suggestions are voted on. If you have an idea for a WTD strip, he’s always eagerly accepting new propositions. And all – every single strip – of the comics are available for reading on the internet for free, despite the fact that there have been two compilations of the strips in a book form. It is this openness that has led to WTD no longer just being about the comic strip; it’s exploded to include tee-shirts, plush toys, collectibles, wallpapers, avatars, water bottles, signed prints and even a Flip MinoHD Camcorder with W.T. Duck plastered all over it. What the Duck has continued for three years, and it’s going to keep going. Why? Because the generosity shown by Johnson has reflected on to the interest caught so dramatically by his readers. What the Duck is now read all over the world, in newspapers in the US, Canada and Malaysia; in magazines in South Africa, the United Kingdom, the US and Canada; and, of course, the internet.It’s not a love/hate relationship, because What the Duck simply can’t be hated.
It’s more of a love/laugh pair, and WTD is something that we hope will continue to amuse us for a long time to come.
What the Duck can be read online daily at whattheduck.net and is available in two books: What the Duck: Rule of Nerds, of the strips from the first year, and What the Duck: A W.T. Duck Collection, featuring comics from the second and third years.
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