31
Jan
10

Nikon expectations for 2010: “plan to surprise the market”

From an interview with Hiroshi Takashima (General Manger of Imaging Division at Nikon) at Photofair:

Q: What can we expect from Nikon in 2010?

A: We plan to surprise the market. We will concentrate only on better quality and better line-up of cameras. So you can expect surprises.

This, perhaps, suggests that Nikon is about to dabble into EVIL cameras – also known as Electronic Viewfinder Interchangeable Lens cameras, or most commonly as interchangeable lens cameras; examples include Olympus’ E-P1.

Tetsuro Goto has already previously mentioned, on the subject of EVF (Electronic Viewfinders):

“In the near future, it is possible that we will also use electronic viewfinders, but for now the quality is not there yet.”

It is a possibility that Nikon is working on it, and ‘near future’ might turn up to be very near indeed.

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